Take the VAL'S Survey!

For one of my courses I was asked to take the VAL'S survey and then talk about my results. The purpose of the survey is to identify what kind of VAL'S type you are. These results reflect consumer/media habits, hobbies and attitudes. Here is a summery of my results as well as a link to the survey, which I highly recommend as it is fascinating to learn about oneself as a consumer!

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

According to the VAL’S survey, which I took twice, I am a Striver (primary type), and an Achiever (secondary type). According to these VAL’S types, a striver, while fun and cool, always crave money and material wealth. They tend to burn out within employment because of a lack of focus and skills. Consumer wise, they are impulsive and see shopping as a social activity and an opportunity to show others their material worth.

            An achiever is a fairly conservative type according to VAL’S. They tend to value family and careers as well as have respect for authority. They don’t particularly value intimacy and self-discovery. They instead strive more for routine. They value image and time saving mechanisms.

            I felt that I had much more in common with the Achiever profile, as the Strive profile perhaps would have fit me better in past years, such as high school. One thing I did relate to within the Strive profile was the blurb about Strivers not moving ahead because of lack of focus or lack of skills. While I don’t believe I burn out because of lack of skills, I do get bored easily, which is a nicer way of stating that I lose focus. Additionally, as I have gotten older, I certainly do NOT see shopping as a social activity or a way to show others my buying power. If anything I shop on my own with a particular list that I usually follow.

            I feel that I fit into the Achiever mold with more accuracy. I am certainly more conservative than ever. I value structure very much and strive for it as well as a predictable pattern in regards to rules and regulations. I do like variety, but structure can certainly come with variety depending on the occupation.

Feel free to share your own results!

--Kaili